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.world-hero{padding:55px 0 0}.hero-intro{display:flex;justify-content:space-between;gap:60px;align-items:end;padding-bottom:42px}.hero-intro h1{font-size:clamp(55px,5.6vw,82px);margin-top:25px;letter-spacing:-.05em;line-height:1.06}.hero-intro h1 span{color:var(--b)}.hero-intro>p{max-width:285px;font-size:16px;margin-bottom:5px}.hero-intro .text-link{margin-top:12px}.world-wrap{max-width:1440px;margin:auto;padding:0 32px}.world-image{position:relative;overflow:hidden;background:var(--s)}.world-image>img{width:100%;height:clamp(400px,42vw,610px);object-fit:cover;object-position:center 62%;transition:transform .6s}.world-image:has(.pin:hover)>img{transform:scale(1.015)}.pin{position:absolute;background:var(--p);color:var(--g);border:1px solid var(--p);padding:10px 13px;display:flex;align-items:center;gap:13px;text-align:left;box-shadow:0 3px 15px #20272d12;font-size:12px;max-width:290px}.pin b{font-weight:500}.pin span{font-size:10px;color:var(--b)}.pin i{font-style:normal;font-size:20px;line-height:1;margin-left:8px}.pin[aria-selected=true]{background:var(--g);color:var(--p);border-color:var(--g)}.pin[aria-selected=true] span{color:var(--s)}.pin:after{content:'';position:absolute;top:100%;left:23px;height:28px;border-left:1px solid var(--g)}.pin-campaigns{left:7%;top:61%}.pin-strategy{left:35%;top:20%}.pin-digital{right:4%;top:53%}.pin-ai{left:48%;top:72%}.world-caption{position:absolute;bottom:15px;left:20px;font-size:8px;letter-spacing:.13em;background:var(--p);padding:5px 9px;color:var(--b)}.world-panel{display:grid;grid-template-columns:1.2fr 1fr .5fr;gap:55px;padding:32px 35px 38px;background:var(--s);align-items:center;min-height:210px}.world-panel h2{font-size:31px;line-height:1.15;margin-top:16px}.world-panel p{font-size:16px;color:var(--b)}.world-link{font-size:14px;border-bottom:1px solid var(--g);padding-bottom:12px;display:flex;justify-content:space-between;gap:20px}.priority{padding-bottom:105px}.priority h2{margin-top:24px}.priority .section-top{align-items:end}.priority .section-top p{font-size:16px;color:var(--b)}.priority-options{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}.priority-options button{display:flex;justify-content:space-between;gap:20px;text-align:left;background:var(--p);padding:27px 25px;border:0;color:var(--g);font-size:17px;min-height:100px;align-items:center}.priority-options button[aria-selected=true]{background:var(--g);color:var(--p)}.priority-panel{display:grid;grid-template-columns:1fr 2fr;gap:65px;background:var(--s);padding:40px}.priority-panel h3{font-size:29px;margin-bottom:18px}.priority-panel p{max-width:650px}.priority-panel .text-link{margin-top:15px}.world-hero+.intro{padding-top:100px;padding-bottom:95px}
@media(max-width:1000px){.hero-intro{gap:30px}.hero-intro h1{font-size:62px}.hero-intro>p{max-width:230px;font-size:15px}.world-wrap{padding:0 20px}.world-panel{gap:30px;grid-template-columns:1fr 1fr;padding:30px}.world-link{grid-column:2;justify-self:start}.pin{font-size:10px;gap:8px}.pin span{font-size:9px}.pin i{font-size:16px}.world-panel h2{font-size:29px}.priority-options button{padding:22px 18px;font-size:15px}}
@media(max-width:700px){.world-hero{padding-top:35px}.hero-intro{display:block;padding-bottom:30px}.hero-intro h1{font-size:clamp(43px,10.8vw,68px);margin-top:25px;line-height:1.1}.hero-intro>p{max-width:100%;font-size:16px;margin-top:25px}.hero-intro .text-link{margin-top:8px}.world-wrap{padding:0 12px}.world-image{overflow:visible;background:var(--p)}.world-image>img{height:300px;object-fit:cover;object-position:48% 60%}.world-pins{display:grid;grid-template-columns:1fr 1fr;gap:1px;position:relative;background:var(--s);padding-top:1px}.pin{position:static;max-width:none;box-shadow:none;min-height:64px;font-size:11px;padding:10px;gap:8px;border:0}.pin i{margin-left:auto}.pin:after{display:none}.world-caption{top:275px;bottom:auto;left:8px;font-size:6px;letter-spacing:.07em;padding:4px 6px}.world-panel{display:block;padding:28px 20px;min-height:310px}.world-panel h2{font-size:29px;margin-top:14px}.world-panel p{font-size:15px;margin-top:20px}.world-link{display:inline-flex;margin-top:25px;font-size:13px;gap:45px}.world-image:has(.pin:hover)>img{transform:none}.world-hero+.intro{padding-top:70px;padding-bottom:65px}.priority{padding-bottom:70px}.priority .section-top p{margin-top:25px}.priority-options{grid-template-columns:1fr 1fr}.priority-options button{min-height:90px;font-size:15px;padding:20px 16px}.priority-panel{display:block;padding:25px}.priority-panel>div{margin-top:22px}.priority-panel h3{font-size:26px}.priority-panel p{font-size:15px}}
.campaign-lab{background:var(--g);color:var(--p);padding:90px 0}.campaign-modes{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--b);border:1px solid var(--b)}.campaign-modes button{padding:22px;text-align:left;background:var(--g);color:var(--s);border:0;font-size:11px}.campaign-modes b{display:block;font-size:18px;font-weight:400;margin-top:10px}.campaign-modes button[aria-selected=true]{background:var(--p);color:var(--g)}.campaign-stage-wrap{display:grid;grid-template-columns:1.5fr 1fr;gap:50px;margin-top:35px}.campaign-stage{background:var(--p);color:var(--g);padding:25px}.scene-meta{font-size:8px;letter-spacing:.1em;display:flex;justify-content:space-between;gap:20px;color:var(--b)}.campaign-scene{margin:20px 0}.campaign-scene svg{display:block;width:100%;height:auto}.scene-caption{font-size:13px;color:var(--b);border-top:1px solid var(--s);padding-top:16px;min-height:57px}.campaign-setting-copy{padding:22px 0}.campaign-setting-copy h3{font-size:34px;font-weight:300;margin:24px 0}.campaign-setting-copy p{font-size:16px;color:var(--s)}.setting-points{border-top:1px solid var(--b);margin-top:25px;padding-top:22px}.setting-points span{font-size:10px;letter-spacing:.12em}.setting-points p{font-size:14px;margin-top:14px}.campaign-setting-copy .text-link{margin-top:25px}.journey-steps{display:flex;border-bottom:1px solid var(--b);margin-top:50px}.journey-steps button{flex:1;display:flex;gap:14px;background:none;color:var(--s);border:0;border-bottom:2px solid transparent;padding:22px 10px;font-size:17px;text-align:left}.journey-steps button span{font-size:10px;padding-top:5px}.journey-steps button[aria-selected=true]{border-bottom-color:var(--p);color:var(--p)}.step-panel{display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:40px;padding-top:35px;min-height:210px}.step-panel h3{font-size:28px;margin:16px 0}.step-panel p{font-size:15px;color:var(--s);margin-top:16px}.campaign-editorial{padding-top:100px;padding-bottom:0}.campaign-editorial-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:45px}.campaign-editorial-grid article{border-top:1px solid var(--b);padding-top:20px}.campaign-editorial-grid span{font-size:10px;letter-spacing:.13em;color:var(--b)}.campaign-editorial-grid h3{font-size:28px;margin:30px 0 20px}.campaign-editorial-grid p,.campaign-scope-note{font-size:15px;color:var(--b)}.campaign-scope-note{margin-top:40px;max-width:900px}
@media(max-width:1000px){.campaign-stage-wrap{gap:30px;grid-template-columns:1.3fr 1fr}.campaign-modes button{padding:18px}.campaign-modes b{font-size:16px}.campaign-setting-copy h3{font-size:29px}.campaign-stage{padding:20px}.step-panel{gap:25px}}
@media(max-width:700px){.campaign-lab{padding:65px 0}.campaign-modes{grid-template-columns:1fr 1fr}.campaign-modes button{padding:16px}.campaign-modes b{font-size:16px}.campaign-stage-wrap{display:block;margin-top:25px}.campaign-stage{padding:17px}.scene-meta{font-size:7px;gap:10px}.scene-caption{font-size:12px}.campaign-setting-copy{padding:35px 0 0}.campaign-setting-copy h3{font-size:30px;margin:20px 0}.journey-steps{margin-top:35px}.journey-steps button{display:block;text-align:left;font-size:12px;padding:17px 6px}.journey-steps button span{display:block;margin-bottom:9px;font-size:9px}.step-panel{grid-template-columns:1fr;gap:25px;padding-top:30px;min-height:0}.step-panel h3{font-size:26px}.step-panel p{margin-top:10px}.campaign-editorial{padding-top:65px}.campaign-editorial-grid{grid-template-columns:1fr;gap:35px}.campaign-editorial-grid h3{font-size:25px;margin:22px 0 15px}}
.unit-jump{margin-top:30px}.family-tabs{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}.family-tabs button{position:relative;display:flex;flex-direction:column;align-items:start;min-height:165px;background:var(--p);border:0;color:var(--g);text-align:left;padding:23px}.family-tabs button[aria-selected=true]{background:var(--s)}.family-tabs button>span{font-size:10px;color:var(--b)}.family-tabs img{width:24px;height:24px;margin:20px 0}.family-tabs b{font-size:18px;font-weight:400;line-height:1.25;max-width:175px}.family-tabs i{position:absolute;right:20px;top:20px;font-style:normal;font-size:20px}.family-panel{display:grid;grid-template-columns:1fr 1.2fr;gap:70px;padding:45px;background:var(--s)}.family-story h3{font-size:36px;line-height:1.12;font-weight:300;margin:22px 0}.family-story p{font-size:17px;color:var(--b)}.family-story .text-link{margin-top:25px}.family-detail>div+div{border-top:1px solid var(--line);padding-top:20px;margin-top:22px}.family-detail p{font-size:15px;color:var(--b);margin-top:10px}@media(max-width:1000px){.family-tabs button{padding:20px}.family-tabs b{font-size:16px}.family-panel{gap:40px;padding:35px}}@media(max-width:700px){.family-tabs{grid-template-columns:1fr 1fr}.family-tabs button{min-height:150px;padding:18px}.family-tabs img{margin:14px 0}.family-tabs b{font-size:16px;max-width:120px}.family-panel{display:block;padding:28px 22px}.family-story h3{font-size:30px}.family-detail{margin-top:35px}.family-story p{font-size:16px}}
.family-panel{grid-template-columns:1.35fr 1fr;gap:38px;padding:32px}.family-visual{margin:0;min-width:0}.family-visual>button{display:block;position:relative;border:0;padding:0;background:var(--g);width:100%;overflow:hidden}.family-visual img{width:100%;height:auto;aspect-ratio:1.6;object-fit:cover;display:block;transition:transform .4s}.family-visual button:hover img{transform:scale(1.025)}.visual-enlarge{position:absolute;right:12px;bottom:12px;background:var(--p);color:var(--g);font-size:11px;padding:8px 11px}.family-visual figcaption{font-size:10px;color:var(--b);margin-top:11px}.family-story{align-self:center}.family-story h3{font-size:32px;margin:18px 0}.family-story p{font-size:16px}.family-detail{grid-column:1/-1;display:grid;grid-template-columns:repeat(3,1fr);gap:35px;border-top:1px solid var(--line);padding-top:28px}.family-detail>div+div{border:0;padding:0;margin:0}#visual-dialog{width:min(1200px,94vw);max-width:94vw;max-height:94vh;padding:22px;border:0;background:var(--p);color:var(--g);overflow:auto}#visual-dialog::backdrop{background:#20272de8}.visual-dialog-bar{display:flex;gap:20px;align-items:center;justify-content:space-between;margin-bottom:20px}.visual-dialog-bar h2{font-size:24px;font-weight:400}.visual-dialog-bar button{border:1px solid var(--b);padding:10px 16px;background:transparent;color:var(--g);font-size:14px;flex-shrink:0}#dialog-photo{width:100%;height:auto;max-height:72vh;object-fit:contain}#visual-dialog>p{font-size:12px;color:var(--b);margin-top:15px}@media(max-width:1000px){.family-panel{grid-template-columns:1.15fr 1fr;gap:28px;padding:25px}.family-story h3{font-size:28px}.family-story p{font-size:15px}}@media(max-width:700px){.family-panel{display:block;padding:18px}.family-story{margin-top:30px}.family-story h3{font-size:29px}.family-visual figcaption{font-size:9px}.family-detail{display:block;margin-top:30px;padding-top:25px}.family-detail>div+div{margin-top:25px}.visual-dialog-bar h2{font-size:20px}.visual-dialog-bar{align-items:start}#visual-dialog{padding:15px}.visual-dialog-bar button{font-size:12px;padding:8px 10px}}

.choose-format{display:inline-block;font-size:12px;color:var(--b);margin-top:15px;text-underline-offset:4px}.family-panel{scroll-margin-top:24px}#activation-formats{scroll-margin-top:25px}